Think ‘Shorter Is Sweeter’ and ‘Content is King’ in Terms of Your Social Media Posts for Your Brand*
Do you struggle to consider how long to have your social media posts or ads? According to Matthew Barrett, Senior Videographer at Prodigy, a Toronto-based Educational Tech company, ‘shorter is sweeter’. He considers 15-30 seconds as the ideal length for a social media ad, but this depends on the social media platform your brand is using.
If your video is not a social media ad, and you are doing more an educational or instructional video, then the content can be longer. Social media platforms such as YouTube are better served with this longer form content; Instagram content is often shorter.
Production value of your video matters, according to Matt, but ultimately ’content is king’. You can shoot on an iPhone if it means the content is there. But if you don’t have the quality content your audience seeks, then it won’t really matter if you shot the video on a $40K RED camera.
So for your next social media post, think ‘shorter is sweeter’, but also consider the quality of the content your audience is seeking.