4 Must-Have Motion Graphics to Enhance and Energize Your Promotional Video

Motion graphics are an essential way to emphasize and animate what the speaker is saying in your promotional video. It allows your professional video to stand apart and get noticed by your audience, much more than a video without graphics.

 

Here are my top four motion graphic strategies/ plugins I use to get the best results for my promotional videos:

4 Must-Have Graphics for Your Promotional Video:

1. Trendy Motion Pack

The Trendy Motion pack works with Adobe’s Premiere NLE and After Effects, respectively. The motion pack uses Atom in After Effects, which allows you to customize your graphics in a more refined manner. The pack is on version 3 and comes with a host of trendy and stylish graphics. You can pick up the package here.

 

Another motion graphic pack I use is by Ezra Cohen ‘Tour Visuals’. His graphics are more retro, which compliments the other graphics I have in my motion graphic arsenal. Cohen has a training I purchased, which explains how he applies his tour visuals to video. I value this pack, as it allows me to work with the building blocks of graphic design in a way that I can build complex sequences with just a few of his graphics assets.

 

3. Red Giant Universe

Red Giant has been a leader in the motion graphic game for some time. Their visuals are a cornerstone of my graphics workflow. As they write this, they just came out with their latest point release, Universe 3.2!

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HUD Component is a powerful graphics plugin as part of the Red Giant Universe suit. It can unlock futuristic graphics for your video, saving you time and energy building these assets yourself.

 

Many people will know of the popular YouTuber Peter McKinnon. He has a popular title graphics pack that you can use to enhance your videos. What I like about these titles is they add energy and excitements to videos. Plus, they are easy to use. Drop them on the timeline, customize to your liking, and you’re ready to go!

 

Motion graphics are essential for engaging and professional promotional videos. Consider these plugins and strategies for your next promotional video.

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The 3 Applications I Use to Edit My Corporate and YouTube Videos

I use three primary video editing software when producing my corporate and YouTube videos. These apps allow me to unleash my visual creativity. There's a deep learning curve with them, but if you're patient, and take the time to learn, you'll be a master in no time. I'd suggest, if you want to learn about these video editing applications, to check out Lynda.com and sign up for a free 1 month trial. YouTube can also be a great resource as well if you want to go the free route.

I'm still learning about these applications; there's a lot of features and different workflows depending on what you're trying to accomplish. My next goal is that I want to learn more about the various keyboard shortcuts, to be more efficient with video editing.

Final Cut Pro

Final Cut Pro is a non-linear program made by Apple on macOS. It's a powerful, intuitive video editing program. It has a drag and drop type interface, much like iMovie, but more advanced.

Final Cut Pro is my main driver in terms of video editing because I find it most intuitive. Whereas Adobe Premier, I find more technical. Final Cut Pro allows me to be more creative because I think the drag and drop interface, enables me to think less technically, but more intuitively. In other words, it helps me visualize the final video easier due to the nature of the editing system. It's almost as if Final Cut uses the right side of my brain, the more creative side, whereas Premier seems to be using the left side of my brain, the more logical side.

For some features I cannot do in Final Cut Pro, I turn to Adobe Premier.

Adobe Premiere Pro

Adobe Premiere Pro is a full-featured application and one of the leading video editing software out there. It comes with Adobe's Creative Cloud Suite, as a monthly or yearly subscription. What I like most about it, is it allows me to use Red Giant Software, a software specializing in motion design, visual effects and colour correction, much more efficiently on Premiere. I have found that Red Giant software will occasionally crash on Final Cut. The visual editor for Red Giant software works better in Premiere.

Premiere I find overall more technical. It gives the vibe that it's more professional and in many respects, is seen in the industry as such. Many creators on YouTube, advocate for Premier as the best video editor. Therefore, I'd say, consider it as staple software you should learn.

Adobe After Effects

After Effects is a sophisticated and fully functioned effect editor. I use it for keyframing and motion tracking. I need to learn a bunch more to take advantage of this application, but if you can stick with it, this application can open up several different creative outlets for you. I'd suggest checking out the many videos on Lyndia.com, to learn more about this program.