Framing, Leading Lines & Geometry for Your Promotional Video

When shooting your next promotional video, consider how you frame and use lines for your shot. When we frame and use lines for our business video, we are directing the viewer to a given subject and drawing the attention of the eye. This produces a more professional and intentional video for your audience. So for you next, consider adopting these cinematic techniques.

Leading lines

When lines are directed towards the subject, our eyes intuit that they are who we should be paying attention to. It is pleasing to the eye to see leading lines, as our eyes naturally follow symmetry. This is why the top Hollywood movies use the leading lines technique often. So for your next promotional video, consider how you use lines as part of your composition.

Framing Your Shot

There are many ways to frame a shot. This is often best done by having an object be in the foreground, which frames what the main shot is featuring. As you can see in this photo, the CN Tower and cityscape is framed by the three on the right. This other shot is framed by the part of the building being in the foreground.

Rule of Thirds

Rule of a Thirds is a popular photography and cinema convention, which splits the image into nine equal parts. The belief is that my setting the main feature of the image in one of the the four intersections, that it leads to a more pleasing composition. Most beginners will shoot a given subject in the centre, which certainly can be a delightful picture. However, Rule of Thirds, for me at least, is a technique I often implement when shooting my subject in my promotional videos. I also try and incorporate leading lines and framing.

For your next promotional video, consider using symmetry, leading lines, framing and geometry when shooting. Your viewer will intuit a more pleasing shot, and it will keep the focus on the subject when they are speaking.